Sales Training
For Individuals

“Practical hands-on sales training that is the best I’ve had in 20 years in sales. I use the techniques daily!” - Amy Allen, Wise May

We are proud that our sales training has a 100% re-booking rate

If you want to invest in your sales career but your company doesn’t offer sales training or if you're new to sales and want to get the basics in place, we can help you.

Having worked with thousands of salespeople in the last decade, our sales training programmes have proven successful time and again in establishing the foundations for selling well.

All individual programmes are based around our 3 core foundations of success in sales: HONESTY. CONSISTENCY. CONFIDENCE.

Once you have the foundations for success, we can continue to support you throughout your sales career through one of our sales coaching programmes, either as part of a group or with tailored individual support for you.

Using our E.A.S.Y. 4-point structure as the foundation for sales conversations, we provide you with simple ways to perform each step of sales conversations outstandingly well with plenty of time to practise the new ideas. Key topics included in our sales training programmes for individuals include:

  • Understanding the true nature of sales
  • Sales mindset and why it matters
  • 4 ingredients of sales success
  • Unconscious buying decisions and how to influence them
  • 4-step structure of interactive sales conversations: E.A.S.Y.
  • Introductions with warmth and authority
  • Smart questions that build connection
  • Selling with passion and insight
  • Ending conversations compellingly
  • Objections: How to overcome them or inoculate against them
  • Live practice: putting words into action

If you want to invest in your future sales success, a programme of sales training and coaching will help you be the best version of yourself. Top sports stars have regular coaching to hone their already considerable ability so why don’t you make the same investment in your sales career?

You can access our sales training for individuals at one of our open workshops or through 1-2-1 sessions, both available in person and online.

To find out more, contact us today. We look forward to speaking to you.

EASY Sales Structure

(Example for telesales)

EARN the right to speak

When someone answers the phone, they’re free to speak. They’re now deciding whether they want to speak to us. We have a few seconds to earn the right to have a conversation.


ASK questions to understand client and their needs

Our job in sales is to help people make good buying decisions and we can only help them if we understand their needs; the best way to do this is to ask them questions.

SELL product or service to match client’s needs

Once we understand our client and their needs, we will know if our product or service matches them. If it does, this third step is the time to explain how we can help them.

YES or no to an agreed next step

At the end of a conversation in which we’ve found a need we can meet, we should summarise the conversation and agree a simple next step in the process.

“Paul is a peerless sales professional with a rare ability to pull apart difficult and problematic scenarios from the sales floor and work the answers out. His way of breaking sales down into a logical, natural process is what I've maintained as my guiding principle throughout my sales career.”
Marcus Vassiliou


Looking to improve your sales performance?

If you want to invest in your sales career but your company doesn’t offer sales training or if you're new to sales and want to get the basics in place, we can help you.

Clients we work with

Morgan Spencer
Peldon Rose

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There's no point in waiting for things to improve on their own. Get in touch to discover more about the ways we can help you.

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