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The True Sales Blog features articles from our Founder, Paul Owen.

Common Sales Mistakes – Number 3
In this series of blogs, I wanted to address 3 common sales mistakes. This blog – addressing the third mistake - is short, sharp and makes one simple point only. The sales mistake it highlights is so obvious you’ll think it hardly worth your time reading. Yet, this...

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Has Covid Changed Sales?
All legal Covid restrictions in England have now come to an end. The pandemic has turned the way many industries work on its head, forcing innovation and causing us to rethink many established norms. This is particularly true of many sales roles that previously relied...
The Best Way to Improve at Sales
The one element that is consistently listed, in pre-training questionnaires, as the least favourite sales training activity is role play. The one element that is consistently listed, in post-training feedback, as the most useful sales training activity is role play. I...
4 Steps to Consistent Sales Success
During my years of selling and delivering sales training, I’ve had thousands of conversations myself and listened to tens of thousands of other people’s sales calls and meetings. No client conversation is identical, of course, but the basic structure is largely the...
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