Blog
The True Sales Blog features articles from our Founder, Paul Owen.
New name, new aim: The True Sales Company
In February 2023, we re-branded as The True Sales Company; here’s the story of why. Why change our brand name? Having traded as Sales Talent for a few years now, it was a brand name no longer fit for purpose. It’s unsuitable as it says ‘recruitment’ and we no longer...
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A Guide to Sales Training
What is Sales Training? Sales is at the heart of success in every business. Quite simply, if you fail to sell your products and services, you go bust. No work for finance, HR, operations or customer service. Now, there are businesses who sell through their marketing...
“What is Sales?” Business Development Mistakes
One of the problems when any company considers how to increase sales is that we often misunderstand what sales is. A typical dictionary definition is: a transaction between two or more parties, typically a buyer and a seller, in which goods or services are exchanged...
3 secrets for SME growth
There are, of course, many routes to business success but I find that SMEs in the UK often get stuck somewhere between £1million and £5million turnover. Now, if they’re happy there, providing value to clients, gainful employment to staff and decent profits for owners,...
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