Blog
The True Sales Blog features articles from our Founder, Paul Owen.
The Importance of Control in the Sales Process
When I visited the dentist to have a wisdom tooth extracted, you trust their expertise and judgement to ensure a smooth and successful procedure. Trust plays a pivotal role, but it's not always about the product or service itself; it's about trusting the professional...
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Tune in to hear sales tips, business insights and life hacks from Paul and guests that will inform, educate and entertain.
Sales Training – Regular or Occasional?
If you’re thinking about providing additional support to your sales teams in the months ahead, you may be wondering which option is better, monthly training or occasional sessions? Here are my thoughts. Regular Sales Training Almost all evidence around behaviour...
Different Ways to Learn
I'm reading Start with Why, Simon Sinek's bestselling book. I'm enjoying it and getting lots out of it, yet I fundamentally disagree with its central premise. First, the basis of my disagreement; second, why I continue to read and find it fascinating. It doesn't...
Common Sales Mistakes – Number 3
In this series of blogs, I wanted to address 3 common sales mistakes. This blog – addressing the third mistake - is short, sharp and makes one simple point only. The sales mistake it highlights is so obvious you’ll think it hardly worth your time reading. Yet, this...
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