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The True Sales Blog features articles from our Founder, Paul Owen.

The Psychology of High-Stakes Selling: Influencing Decisions at the Highest Level
In the world of sales, high-stakes selling stands out as a unique challenge. When the decisions are made at the highest levels of an organisation, the stakes are even higher. To succeed in this arena, sales professionals need to master the psychology of influence. In...

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Building Confidence in Sales
Building confidence in sales is misunderstood. If you're not the person who's the loudest in your group of friends or colleagues, don't confuse that with a lack of confidence. It's not all about being the storyteller or joker, or the person making fun of others and...
Sales Tips – A Simple Closing Habit
A simple closing habit comes from recognising how we all use language. Question: when are words meaningful and when are they not? When us Brits say, "Hi. How are you?", we rarely mean how are you. We expect the answer to be, "Fine, thanks. You?" even if the person is...
New name, new aim: The True Sales Company
In February 2023, we re-branded as The True Sales Company; here’s the story of why. Why change our brand name? Having traded as Sales Talent for a few years now, it was a brand name no longer fit for purpose. It’s unsuitable as it says ‘recruitment’ and we no longer...
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