Blog
The True Sales Blog features articles from our Founder, Paul Owen.
The Importance of Control in the Sales Process
When I visited the dentist to have a wisdom tooth extracted, you trust their expertise and judgement to ensure a smooth and successful procedure. Trust plays a pivotal role, but it's not always about the product or service itself; it's about trusting the professional...
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How to Motivate Your Sales Team
When thinking about how to motivate your sales team (or any team), let me be clear and direct: Most efforts to motivate teams are well-intended but, ultimately, a waste of time. Companies should spend more time understanding what de-motivates their teams and take...
Building Confidence in Sales
Building confidence in sales is misunderstood. If you're not the person who's the loudest in your group of friends or colleagues, don't confuse that with a lack of confidence. It's not all about being the storyteller or joker, or the person making fun of others and...
Sales Tips – A Simple Closing Habit
A simple closing habit comes from recognising how we all use language. Question: when are words meaningful and when are they not? When us Brits say, "Hi. How are you?", we rarely mean how are you. We expect the answer to be, "Fine, thanks. You?" even if the person is...
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