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The True Sales Blog features articles from our Founder, Paul Owen.
The Psychology of High-Stakes Selling: Influencing Decisions at the Highest Level
In the world of sales, high-stakes selling stands out as a unique challenge. When the decisions are made at the highest levels of an organisation, the stakes are even higher. To succeed in this arena, sales professionals need to master the psychology of influence. In...
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The Importance of Control in the Sales Process
When I visited the dentist to have a wisdom tooth extracted, you trust their expertise and judgement to ensure a smooth and successful procedure. Trust plays a pivotal role, but it's not always about the product or service itself; it's about trusting the professional...
How Quickly Can You Double Sales?
How quickly can you double sales in your company? It's an answer we'd all like to know but, too often, we allow ourselves to be misled by HUGE promises that hardly ever deliver. I love ambition and think it's helpful for growth, both in business and in life. However,...
Sales Training with Love – What a Difference!
I love sales. I love salespeople. And I love training salespeople. But you may ask: "What's love got to do with it?" What difference does it make to training your team when love plays a part? Here are 3 reasons it makes a difference. 1. The Transfer of Enthusiasm is...
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