In February 2023, we re-branded as The True Sales Company; here’s the story of why. Why change our brand name? Having traded as Sales Talent for a few years now, it was a brand name no longer fit for purpose. It’s unsuitable as it says ‘recruitment’ and we no longer...
If you’re thinking about providing additional support to your sales teams in the months ahead, you may be wondering which option is better, monthly training or occasional sessions? Here are my thoughts. Regular Sales Training Almost all evidence around behaviour...
I’m reading Start with Why, Simon Sinek’s bestselling book. I’m enjoying it and getting lots out of it, yet I fundamentally disagree with its central premise. First, the basis of my disagreement; second, why I continue to read and find it...
In this series of blogs, I wanted to address 3 common sales mistakes. This blog – addressing the third mistake – is short, sharp and makes one simple point only. The sales mistake it highlights is so obvious you’ll think it hardly worth your time reading. Yet,...
It’s my birthday tomorrow, something I used to let slide each year as it’s no big deal. Now, I make more of a fuss. Why? The birthday itself really doesn’t matter to me. But I’d noticed in the last few years that I didn’t see enough of my family and friends, the...
