About Us

“With a wealth of sales knowledge and experience that Paul delivers to his audience in an engaging and purposeful way, I’ve seen the sales increase as a result. Our business is now structured correctly with the necessary culture for growth.” - Dave Tainton, HSG

“I came to sales late at the age of 32 and it changed my life. I’d previously rejected it as I misunderstood sales, a mistake still made by many to this day.

My work is now focused on showing the world the true nature of sales, then giving everyone the skills and confidence to do it consistently well.

3 beliefs underpin the work I do:

  • Understanding

Sales is misunderstood; it’s not forcing people to buy, it’s helping them to buy well

Paul Owen

Paul Owen


  • Honesty

I’m passionate about re-positioning sales to show that honesty is the best policy

  • Relevance

As well as training, I constantly develop new sales ideas and continue to sell myself

I have made it our mission to help 1 million people sell honestly, consistently and confidently across the world in the next 10 years. Every one of them should leave our training not only more consistent and confident in sales but also proud of the job they do and happy in the value they give both clients and their company.”

About us

Founded in London in 2011, we have helped thousands of people across the UK and Europe to sell better in a way that’s both successful and honest. We re-branded to The True Sales Company in 2023 to better reflect the values of our work.

If you’d like to find out more about us before getting in touch, we’ve included details below about Paul’s bestselling book on sales and his sales podcast.

SECRET SKILL. HIDDEN CAREER Book: The Surprising Link Between Sales Ability And Your Career Success

In his quest to provide sales leadership, Paul has delivered sales seminars to 40+ universities to introduce more young people to the world of sales, both as a career and a life skill. His book was written to support the university programme.

Launched at Waterstones Piccadilly in 2017, it became an Amazon Bestseller and was shortlisted for Business Book of the Year 2018.

Available at Amazon, Waterstones, WHSmiths and other retailers. Read Reviews of Paul's book.

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The TrueSales Podcast with Paul Owen

The True Sales Podcast

In 2019, Paul launched a sales podcast interviewing salespeople and business leaders from across the globe. Tune in to hear sales tips, business insights and life hacks that will inform, educate and entertain.

Available on most podcast platforms including Apple Podcasts, Spotify and Google Podcasts.

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